One year after taking a stance against advertising during the Super Bowl, General Motors Co. will return to the marketing blitz with two new spots touting its Chevrolet brand. The first ad, focusing on the heavy duty Silverado pickup, was posted online Wednesday. The second spot will debut during Sunday’s Super Bowl broadcast. Both ads […]Read more "GM returns to Super Bowl XLVIII for Chevrolet campaign!"
Chevrolet announced it would donate $1 (up to a total of $1 million) for each Facebook and Twitter user who changes his or her profile to purple, the color of cancer survival, in time for World Cancer Day on Feb. 4. The Purple Roads initiative will help the American Cancer Society raise money and awareness […]Read more "Chevrolet Stands Strong with the American Cancer Society"
The 2014 Chevrolet Spark is a Top Safety Pick and is the only vehicle in the Insurance Institute for Highway Safety minicar segment to earn the rating in 2014 model year testing. Spark achieved highest possible “good” scores in the IIHS’s moderate overlap front, side, roof strength and head restraints tests, and scored an “acceptable” in […]Read more "The 2014 Chevrolet Spark is a Top Safety Pick of IIHS 2014!"
The interconnection of Chevrolet Corvette and motorsports stretches nearly six decades, beginning with the Corvette’s competitive debut in at the 12 Hours of Sebring, in 1956. By the time Briggs Cunningham entered three Corvettes in the Le Mans 24 Hours in 1960 – Corvette’s first appearance at the world’s most demanding race – the international […]Read more "Sixteen Seasons of Corvette Racing"
Cars.com picked all-new models from Chevrolet – the Impala sedan and the Silverado full-size pickup – as its Best Car and Best Truck of 2014, awards presented each January during the North American International Auto Show. The nominees’ attention to innovation, quality and value influences the vehicles chosen. Each category has six nominees. “Winning just […]Read more "2014 Chevrolet Impala & 2014 Chevrolet Silverado Honored on Cars.com"
Powering most 2014 Chevrolet Traverse models is a 3.6-liter V6 that produces 281 horsepower and 266 pound-feet of torque. The LTZ trim features twin exhaust outlets that increase output to 288 hp and 270 lb-ft. A six-speed automatic is the only available transmission, but buyers can choose front-wheel or all-wheel drive. The 2014 Chevrolet Traverse […]Read more "2014 Chevrolet Traverse caters to Families concerned about Safety!"
The automaker launched a teaser website on Monday to promote the unveiling of the high-performance 2015 Corvette Z06 at next week’s Detroit Auto Show, but it revealed a little more than expected. Specifics on the car are a closely-held secret, or at least they were until someone included a few tidbits of info in the […]Read more "2015 Chevrolet Corvette Z06 specs leaked on Google"